Friday, April 11, 2014

Taking a closer look at Yo-Kai Watch's success in Japan - GoNintendo

- over 700,000 copies of the game sold so far

- toys are flying off the shelves

- Yo-kai Watch specialty store was opened in the middle of March

- store closed down after two days due to an unexpected volume of customers

- the social phenomenon aspect is being compared to that of Sailor Moon and Pokémon

- a special dance exercise video for children featuring characters of Yo-kai Watch currently has 3.3 million views on Youtub

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