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For their newest 3DS ad campaign, the head marketing honchos at Nintendo decided to go for the younger crowd, and chose Glees Dianna Agron for a spot touting the 3DSs ability to use a stylus to accept human inputs. What they also did was show the gaming community their unabashed growth into the mainstream market. Twenty seconds or so into the spot, Ms. Agron tells us that she is not a gamer while using the handheld gaming device, because, while not a gamer, she is an artist for using Art Academy, an edutainment piece of software according to Nintendo.
Source:
http://3dsnews.co/11134-dianna-agrons-3ds-commercial-what-is-nintendo-doing