Nintendo is getting a bigger portion of a shrinking pie in Japan.
Image courtesy Nintendo
Roughly 70 percent of all videogame software and hardware sales in Japan are for Nintendo platforms at present, according to the latest sales data from Japanese industry analysts Media Create.
The company said that this is the largest share of the market Nintendo has held in the past five years.
In noting Nintendo’s current market leadership, Media Create observed that overall video game sales during the month of August were down. Media Create compared sales over the cultural holiday of Obon (which last about two weeks) to years past and found that 2012 sales were 90.32% of 2011 Obon sales and 93.59% of sales over the same holiday in 2010.
Nintendo’s hardware dominance is a fact of life in Japan, as the Nintendo 3DS has consistently sat atop the hardware sales charts for the past year. The recent release of the 3DS XL model has only strengthened Nintendo’s lead. Add in the lingering Wii and DSi sales and Nintendo products account for about 75 percent of all hardware sales in the
Article source: http://www.wired.com/gamelife/2012/08/nintendo-japanese-market/
Source:
http://www.digimars.net/games/breaking-news-nintendo-products-represent-70-of-entire-japanese-game-market.html